I've been using O'Keffes for around 5 weeks now, after only a week there was a massive difference. My feet were extremely dry, cracked and painful. The balls of my feet had big open cracks that often bled and I couldn't bare having bare feet due to my heels being so dry they would hurt. You would literally think I had new feet now, they are so soft. I used the cream twice a day at first and now I use it once. I also use a tool to exfoliate my feet every now and again but that just ride the feet of any excess dry skin, the cream does all the work. I tried 20+ creams until I discovered O'keefes and I'll never go back.