This book is exceptional. If you hope to make a living in graphic design, start here. It tells it like it is. Real world business. Read it before you even begin a "creative" career. It won't discourage you, but you will be able to see through your boss's eyes. That's got to be a good career move. Well written in good plain English. I am a technical writer myself, and I enjoyed reading it. I am also geriatric. Seen it all before. But, you know what? It got me thinking. Well done Drew De Soto. Think like a creative. Act like a businessman. OK. Design like a God? Could get you into trouble.