Today I stopped at lunchtime, sat out in the garden and finished reading Blogs Change Lives by @mamapreneurrevolution / @youbabymemummy Being able to get out at lunchtime is a bonus of working from home occasionally. I wasn’t sure what to expect from a book that promised a step by step guide to building a blogging business, and the emotional and personal story behind it. I’ve read how-to guides on all sorts of media over the years and they’ve ranged from the complex to “you’ve taken my money to churn out these old tropes”. But I’ve hung out in Aby’s Facebook group for a while now and love her Lives and webinars, so on the whole I was hopeful. I was not disappointed! The book is clear, human, and incredibly detailed without making assumptions about knowledge. It covered everything from theme, layout, Writing, planning, monetising, SEO, social media, promotion, and so much more . It’s knocked me for six though in a really good way. There’s lots running through it about mindset and on this Aby shoots straight from the hip. Knowledge and skills aren’t enough, you have to want it - whatever IT is. I wanted to shout amen, because that’s exactly how I feel. I am focussed, organised and believe in the value of clear objectives, but there’s also something else.... sheer will. Now I’m not saying everyone needs or should want to do it all, after all success looks different to everyone. We all have our own motivations, values and goals. But, if you see your blog as more than a hobby, or think it could be, then you need to check this book out.