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Customer Review

25 February 2017
Dr Julian Birkinshaw & Ken Math have synthesized the most important aspects of the key models being taught on the MBA. The book is a well crafted summary of key pointers that can be used in conjunction with the models and how these can be applied.
I would recommend this as a must read for all but particularly executives and managers who have never been to business school before. Also a great read for prospective MBA students, helps you gain clarity in your decision making process and re-assures you of how much value a MBA can add to your professional development.
Really like the way in which the author's explain each of the models in a well crated manner, followed by with techniques of using those models, and finally a practical tip and a pitfall to help you understand the each of the models in a real perspective. My favourite one being the Change management and Emotional Intelligence model.
A great book extremely well structured and well researched.

be taken into account while into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. (Ben Casnocha, author of My Start-Up Life)
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