This book tackles the fundamental problem in software - building the wrong thing. It does so by focusing on valuable outcomes and gives insight, ideas and methods to help the reader. It has the great virtue of being short with each chapter building on the previous to give you a richer understanding of what product management means and why organisations need to put it front and centre. Like Wodtke's 'Radical Focus' and Goldratt's 'The Goal' is uses narrative and story to great effect. I bought it for myself and then bought another copy for a colleague. Recommended.