I’ve just set up my small business and this book has played as essential role in my marketing. I have read other guides on here and been on courses in my quest to get clued up on social media but this book by far has been the most help. It’s so much bigger than I expected, covering all the basics (and some more advanced stuff that i’m working my way towards!) in a no nonsense way. Perfect! A must buy for any new start-up or an existing business that needs to brush up on their social media skills.