Without doubt this is the best book on small business marketing I have read. As a marketing consultant myself I get tired of reading the same rehashed jargon rich marketing books that seem to abound. Previously I had thought that John Jantsch's 'Duct tape marketing' methodology could not be topped but I must say that Bryony has created something different here. A no nonsense honest to goodness blueprint that any small business can implement and improve their bottom line. It cuts through the jargon and delivers something that can be used in the real world. I would recommend downloading the workbooks that accompany the written books, they are on the Watertight website and they are invaluable.