Bought as a present for my girlfriend who just doesn't do photography, but she's actually started to take photos. Simple and easy to use with no fuss. The selfie mirror is big enough to frame a small group of people and the camera is small and light enough to use 1 handed. My only gripe is that I wish it was usb rechargable or took rechargable batteries. But I knew this before I bought it for her.
I use my Instax printer a lot and there doesn't seem to be any diffence in quality with those prints and these so I can't fault it.