Book of ideas is a great read that offers clarity, life advice and beautiful examples of work from a successful designer I personally look up to. It's non-pretentious and could be read as words of wisdom by anyone, no matter where you are in your creative journey (beginner-advanced). It is appreciatively a quick read and can be opened here and there to any chapter. My only critique would be more of a description of the process of the specific design work placed in the pages adjacent to the text. Otherwise, I enjoyed reading this book between my breaks during work and on the metro. Other things to acknowledge: the quality of the book is very nice. The pages are thick, and it smells like a box of crayons that automatically sparked my inner artist-child. Also, I LOVE how much color is used. Typical art books use a lot of white space and black letters--not this one! The color pallet is essentially the rainbow and I kept wanting to turn the pages to see more. Also, great typography and organization of content. I really enjoy seeing Book of Ideas nestled in my tiny library next to my journals in my flat :) 5 stars!