2 of 4 people found the following review helpful
5.0 out of 5 stars
A great book on web usability... and management science, 9 May 2000
The other commenters have it spot-on. A delight to read, don't forget some jazz, a must-have if you plan to do web sites yourself, explanatory text as to why you love/hate certain web sites, blasted flap.
One aspect is missing in the reviews IMHO: it is also very much so a 'management science' book... Although usability is the argument (and well made it is), the real grist is on putting the user central to all you do. That's a philosophy one should take to heart in this networked world, where 'power' is shifting from producers (1850-1950) through retailes (1950-about now) to the consumers. That's us, by the way. To be able to put customers central requires a 'net-centric' frame of mind. And that's a very difficult thing to do for (established) organisations. My favourite quote is thus (page 353): "Most companies are severely deficient when it comes to strategic thinking about the impact of the Internet. Accelerating change means that the future will happen sooner than you think, so you have to start thinking about it now." Indeed, and that is why to me this is ultimo a management science book.