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Brain Surfing: The Top Marketing Strategy Minds in the World
Brain Surfing: The Top Marketing Strategy Minds in the World
by Heather LeFevre
Edition: Paperback
Price: £16.99

1 of 1 people found the following review helpful
5.0 out of 5 stars A brilliant dose of wisdom, energy and inspiration. A must read for anyone in marketing., 4 Feb. 2016
Verified Purchase(What is this?)
The best minds in advertising are the curious, knowledge-hungry minds. Heather epitomises those traits on so many levels. For being demonstrably, insatiably curious and eager to learn more about herself, her peers, her career, the industry she works in and the world around her.

That's what makes this book really fab. By being able to tap into her curiosity and hunger for learning, and the same in those she meets on her journey, it provokes and inspires the same things in the reader — while also teaching us (or reminding us) about how it can make us better strategic thinkers.

I highly recommend it for anyone with an interest in becoming a better strategic thinker. Which ought to be pretty much everyone in marketing.


The Shops - How Why and Where to Shop
The Shops - How Why and Where to Shop
by India Knight
Edition: Hardcover
Price: £4.69

7 of 8 people found the following review helpful
5.0 out of 5 stars This book is my bible!, 16 Jan. 2004
I got this book for Christmas (after some pretty hefty hinting!) and I could scarcely put it down long enough to eat my turkey. It's so well written... like chatting with a best friend who knows all the best places to go for... well, everything! Please, please, please write a sequel!


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