1 of 1 people found the following review helpful
5.0 out of 5 stars
A brilliant dose of wisdom, energy and inspiration. A must read for anyone in marketing., 4 Feb. 2016
The best minds in advertising are the curious, knowledge-hungry minds. Heather epitomises those traits on so many levels. For being demonstrably, insatiably curious and eager to learn more about herself, her peers, her career, the industry she works in and the world around her.
That's what makes this book really fab. By being able to tap into her curiosity and hunger for learning, and the same in those she meets on her journey, it provokes and inspires the same things in the reader — while also teaching us (or reminding us) about how it can make us better strategic thinkers.
I highly recommend it for anyone with an interest in becoming a better strategic thinker. Which ought to be pretty much everyone in marketing.