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Fusion: The New Way of Marketing
Fusion: The New Way of Marketing
by David Taylor
Edition: Paperback
Price: £3.14

40 of 46 people found the following review helpful
1.0 out of 5 stars Watch out for fake reviews, 2 April 2012
Verified Purchase(What is this?)
The positive reviews on amazon influenced my decision to purchase this book. I regret buying this book. The authors did a good job promoting it on Amazon, i.e. 31 five star reviews is rare and unusual (that was the rating at the time of purchase).

The book is far from being perfect, high level and it offers very little original content. There are also some misleading statements, such as:
"The important thing to remember is that using social media is absolutely FREE and can take very little of your time if done intelligently." OR "The great thing about online marketing is that much of it is free".

When was the last time you managed to run a free online marketing campaign?

This comment in relation to the bounce rate metric is also wrong. "Generally speaking, the lower this is, the better - anything between 30% and 60% is acceptable". Anyone who has been involved in any conversion optimisation knows that bounce rate is only useful if it's reviewed in a certain context. 70% bounce rate could sometimes mean success too.

Overall, I do not recommend this book you can find more informative and free content online.
Comment Comments (21) | Permalink | Most recent comment: Aug 10, 2013 9:03 PM BST

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