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George Goudelis

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Data Mining Techniques in CRM
Data Mining Techniques in CRM
by Tsiptsis
Edition: Hardcover
Price: £52.45

2 of 2 people found the following review helpful
5.0 out of 5 stars An A to Z guide for applied Data Mining and BI, 9 Feb. 2010
This is a book for professionals who want a lift to the next level.
The authors share on a noble scale their professional and academic experience, analyzing methodologies and giving tips which a lot of Data Mining experts ignore or keep carefully hidden.
It is also remarkable that they cross the usual Data Mining boundaries, describing the full view of BI implementations and defining the modern data miner as a BI expert.

George Goudelis
MSc in Applied Mathematics
CRM & Customer Intelligence Manager
Eurobank EFG

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