At last! A book on business and growth that makes sense to me because it written from a completely different perspective. Don't get me wrong, I have made conscious choices in all the books that I have chosen and for that reason I have always stood by them.
But Chris Jones' book, `Selling Moose' is so refreshing because it is so beautifully truthful. The number of times that I have read in the previews, or in the authors biographies that each was a 'child progeny' often left me wondering, "Well, how can I emulate that!" I have no evidence that I was in any way 'gifted or talented'. I never opened my first business when I was six years old, or something equally amazing!
So, here Jones writes a book on business and success that is evidenced, wait for it, IN FAILURE!! Or was it failure?
The truth is Jones describes everything that he did in great detail, and we go on that journey with him; through some of his trials and tribulations. I started reading this book the evening of the day that I had received it and couldn't put it down. In two evenings, it was read; and I loved it because it gave me so much to think about and digest.
How could somebody, after such careful planning and meticulous execution still get it wrong? And that is what makes this book so valuable for me.
Jones, in Selling Moose, points out that it isn't hugely disastrous events that can impact a business so negatively, but oftentimes small 'judgements' in error! He points out that there are few consistent actions that need to be taken on a regular basis that can serve, more or less, as an antidote to failure. He never ever makes a promise that you will succeed at any time - but he does point out that even when you have done all the thinking and planning, the important thing to keep in mind is to continually take action consistent with your objectives if you are `to make it'.
I don't want to steal Jones' thunder here - get this book, read it, and be aware how consistent little actions can keep us on the right track, or take us along small deviations, which when extrapolated, result in entirely unexpected and negative `destinations'.Selling Moose