9 of 10 people found the following review helpful
5.0 out of 5 stars
Telling it how it is, 18 Mar. 2004
This book is a "warts and all" journal of setting up a publishing business from scratch. The personal account succeeds far better than most "business guides" in showing potential entrepreneurs how to take the essential step of converting ideas and intentions into successful action.
There are plenty of books available that tell you what you ought to do in order to start a business. There are very few that inspire and enthuse the reader in the way this journal does.
The IPG is frequently asked for reading recommenations. The White Ladder Diaries has gone straight into the list of books we recommend to new or potential publishers (the others being Marketing Books by Alison Baverstock, Publishing for Profit by Thomas Woll, and Clarke's Publishing Agreements ed. Lynette Owen).
Although my professional interest is specifically in the publishing arena - I am sure that this book will be an inspiration to anyone considering taking the brave step of setting up their own business.