3 of 4 people found the following review helpful
5.0 out of 5 stars
Branson A New View, 29 April 2005
This book, which is carefully authenticated and utterly independent of its subject, gives an apparently devastating account of both Branson and the Virgin empire. Here we find a business that seems to live on the edge of disaster, and which has little apparent place for education and planning. Late to the Internet revolution and mobile phone, yet touted as modern and fun. A biography that reads like a thriller.