The $100 start-up is a great book for anyone starting any business at any level. Why do I say this? Because whether you are investing less than $100 or over a million somethings are always going to be true.
The book outlines using case studies different steps you can and often should take when developing a start-up. I like the fact that Chris uses multiple different business types and isn't just writing from his own experience - although we benefit from that also. He doesn't claim the book is always right all the time for every business. But that is what I like about it. It is very prescriptive without saying that the same prescription will cure all ills. In fact the book shows many cases that the same approach went different ways.
One of my favourite concepts is the Hollywood launch. This is also outlined in another great start-up book ReWork: Change the Way You Work Forever
. It gives a no nonsense achieveable way to launch a product or service step by changeable step.
Mostly the reason to buy this book is it shows you can do it too. And not in a cheesy over the top love fest kind of way. But in a practical get your hands dirty and don't risk having to pawn the kids kind of way.
So if you are even tempted to start something for your self this is a good book to have on the shelf. Preferably take it down and read as well though!