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Profile for J. Clark > Reviews

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Content by J. Clark
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Helpful Votes: 19

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Reviews Written by
J. Clark "Jimbob" (London)
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The Kneader - Professional Grade Body Massage Tool for Easy and Relaxing Massage
The Kneader - Professional Grade Body Massage Tool for Easy and Relaxing Massage
Offered by Kneads Must
Price: £25.00

4 of 4 people found the following review helpful
5.0 out of 5 stars Go From Massage Amateur to Pro ... in Seconds, 3 Jan. 2013
I like the tool, I bought it for my wife for Christmas as she often gets aches and pains in her back. Feedback was that it was "very much like a professional massage". Better in some respects because she didn't have to drive to a spa and pay fifty quid.
You could probably call it the "Swiss Army Knife" of massage, it has nice soft pointy areas which enable to you apply targeted pressure to stressed muscles. It also has broader surface areas so you can make sweeping massage strokes, as depicted in the Amazon picture.
It was easy enough to use from the get go, but there's also a DVD which comes with the thing that allows you to brush up on your technique. I reckon you can't go wrong with the product really.
One final thought, I had very positive communication with Una, who is the brain behind the company/product. Quality customer service, she's passionate about what she does and - thanks to her - aching joints will become a thing of the past!


Singularity (Xbox 360)
Singularity (Xbox 360)
Offered by Game Trade Online
Price: £8.52

2 of 2 people found the following review helpful
5.0 out of 5 stars Preferred to Dead Space 2, 31 May 2011
Am a bit of a shooter addict and as soon as I finished dead space 2 I quickly looked around and came across this little beauty. Not publicised at all, from what I see, which is perhaps why it passed me by. Graphics were great, I liked the equipment/armoury, the ability to upgrade was compelling. All in all, intelligently put together with a great back story that just sucked me in (as a bit of a sci-fi geek, very fringe-like, which is all good). I felt so excited when dead space 2 came out, but was slightly let down by the fact that i felt it wasn't much on an improvement on the original. This borrows from a lot of different games and manages to add lots of elements of differentiation on top. Please don't hesitate to give it a go.


Sylvania Energy Saving Spot GU10 6,000 Hour 11w Warmwhite
Sylvania Energy Saving Spot GU10 6,000 Hour 11w Warmwhite

1 of 1 people found the following review helpful
4.0 out of 5 stars Great Value, 14 Oct. 2010
If you can find the cavity space to install these, the Sylvania bulbs offer a good value alternative to the high street - at [...] you really can't argue.

One thing is that the main silver casing part is a little bit wide for traditional spotlight cavities. They sort of fit still, you just have to push them in with a bit of force. I found I don't need the metal clip as a result.

Very pleased, have 11 up in the kitchen and living room. Instead of spending over £100 i spent £35. The power of the web! May stock up on a few more just in case...
Comment Comments (2) | Permalink | Most recent comment: Oct 27, 2010 12:09 PM BST


Toshiba gigabeat MEGF60 60GB MP3 Digital Audio Player
Toshiba gigabeat MEGF60 60GB MP3 Digital Audio Player

11 of 15 people found the following review helpful
5.0 out of 5 stars Great Player, 11 Sept. 2005
This is a good player. You're talking to an ex rio karma player owner here, and im picky with my sound and spec. Anyone that talks about bad sound quality is wrong. This is due to the original mp3 file... if you have a low bit rate track, this player will not pretend otherwise. Think of this comparison: you have a £8,000 hi fi system and then you play an old cassette tape. Get this player, rip your cd's onto it and never look back. This is the Technics of the MP3 player world.


Understanding Brands: By Ten Experts Who Do
Understanding Brands: By Ten Experts Who Do
by Don Cowley
Edition: Hardcover

1 of 1 people found the following review helpful
4.0 out of 5 stars The only review of this book on the net, I think!, 7 Oct. 2004
How to put a value on a brand is a task the financial community is going to be grappling with for years. But the necessity of defining brands, and a generally understood and accepted way of dealing with them, grows greater all the time. Its ascendance has been arguably marked on the cards since, in 1984, Rupert Murdoch's News Group included a valuation of its "publishing titles" in its balance sheet.
The storm blew up four years later when Ranks Hovis McDougall decided to put a value on all of its brands and put the figure on its balance sheet. Confronting the issue constructively will require a good understanding of the sophisticated nature and make-up (some would call it personality) of brands.
However, in "Understanding Brands" the whole issue of brands has been completely reviewed in all of its aspects.
This looks at:
• Defining a brand - summed up as 'the intangible values created by a badge of reassurance'.
• Accessing the brand through research - that a brand is like a diamond - no two are exactly the same except to the untutored eye. Research can (in relation to its competitor) point out facets, flaws, variations and differences and understand the true value of your brand.
• Brands and the role of advertising - brands and brand advertising are dependent on human characteristics. If we seek to create and evolve powerful brands through advertising, there is no substitute for creative insight and understanding of the human society in which we live.
• Media planning to build brands - brand perceptions are developed over time, and these may be attributable, in part, to a long-tern association with a medium. Because of changes and evolution within the media, across the population and within brands themselves, the significance of this association will never be proven. The author has not doubt that this exists.
• Competitive marketing - think of your competitors as real opponents, compete with them totally, and you are likely to have a greater chance of winning.
• Brand packaging - Brands are like people, and people are individuals. This must be attested to when marketers decide on packaging design. In this context, the chapter warns against rationalising packaging, using 'euro brands' or cross border packaging as an example.
• Creativity and the brand - brands fit into some peoples lives in ways advertisers don't understand. By observing the world, how people live, how they communicate with each other, their loves and hates, prejudices and superstitions and sense of humour - you'll succeed.
• Brand valuation - addressing the fundamental problems valuing brands, looking at ways of calculating figures above and beyond a simple 'balance sheet approach'
• Multinational brand marketing - big brands are different, and the planner must change his approach to suit them. This must include understanding the brand across borders and planning across borders.


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