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The Easy eBay Business Guide: The story of one person's success and a step-by-step guide to doing it yourself
The Easy eBay Business Guide: The story of one person's success and a step-by-step guide to doing it yourself
by Cathy Hayes
Edition: Paperback
Price: £7.99

25 of 26 people found the following review helpful
1.0 out of 5 stars Do not bother!, 14 Feb. 2014
Verified Purchase(What is this?)
Firstly I should say that I have been selling and buying on ebay for years and have enough practical experience to consider whether this book succeeds as a guide.

There is some useful information, a lot of the writers advice is common sense and it is good to follow a new ebayer through her teething problems. However, I found that large and important areas are not covered well and in the depth that they should have been and others not at all. As a result it would be wrong to slavishly follow her recommendations and working practices. She throws stats of her increased sales around but we know little of her actual profitability. If book buyers are to follow her edicts they need to know that what she advocates actually work. The overall impression I have is that she is still naive and frankly not competent to write a guide.

The book is aimed at people who want to seriously TRADE on ebay. If you are looking for guidance on getting started on ebay with a view to selling personal items or those sourced through sales this book is not for you. Actually if you are thinking of trading it is not for you either!
Many pages are devoted to leading you by the hand through the listing procedures. In practice it is self evident as you go along. I cannot see that anybody would proceed following the many steps set out in the book. And using Turbocharger is not a good way to go.
One of the most important areas that troubles new ebayers concerns setting a starting price and deciding on the selling format, auction or buy it now. There is no help and guidance about this in this book. The writer, with her experience, is ideally placed to offer advice but avoids it altogether.
Another troublesome area for new ebayers is postage. This trader buy stock, lists it and then packs it after the sale has concluded. How does she know what P & P to charge in the listing, she does not say. This is serious and misleading. By guessing postage costs a seller will undercharge which is not a good business practice or overcharge which will lead to bad feedback ultimately affecting the profitability of the business.
There is no mention of buying postage through ebay which prints the label doing away with the time consuming process of writing labels by hand. It costs no more, and the funds are taken from the PayPal account. Nor does she cover buying postage through the PO website. Perhaps the writer considered and rejected these avenues but she does not say so.
Much is made of the success of reducing postage costs thereby increasing profit. I do follow this at all as postage is paid by the buyer. If she means that she sells everything with free P&P and does not include the postage in the selling price then this is poor business practice. If not, and she actually congratulates herself on bringing down “our postage costs” from 35 to 17%, then it looks very much as if the writer has profited on postage which is against ebay rules.
And be aware that the PO has changed criteria so a lot of what is written is out of date.
Selling on ebay reaches buyers all over the World but the writer does not even cover selling abroad, as if she has never considered it. She only mentions how to deal with International postage.
There is one tool that the writer has apparently not come across. As she clearly worked on streamlining her business I am surprised she did not find it. Garagesale is just one of several APPs for creating and maintaining listings. It is far more compact and far less time consuming than listing directly to ebay. They also offer a large selection of templates to help present your listing in a tempting way free.
I could go on picking the book apart but will end by saying that it is a failure as a guide for anybody who wants to start selling on ebay. It does not contain enough sound advice on the very basic points like setting a starting price, choosing a format, dealing with P & P and selling abroad. And there is sketchy, out of date and muddled information on postage.
Comment Comments (2) | Permalink | Most recent comment: Jul 6, 2014 11:33 AM BST

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