2 of 2 people found the following review helpful
5.0 out of 5 stars
Comprehensive and well written, 12 Feb. 2013
As a management consultant, I am used to frameworks and tools and have developed my favorites over the years. This book sharpened up the way I will use the old favorites and introduced me to some new methods which weren't around when I was at college. (I particularly liked the commentary on Porter's forces to include complementary products - very relevant in the Amazon age).
This book is an enjoyable read with interesting and relevant examples but will also be something that I refer to again when thinking about a new problem. Well written.