Having watched many times the Sharpe tv films I'm now reading the books and comparing them with intrigue. The books obviously go into a lot more detail and are much better at explaining what's happening despite obvious differences
I've done SEO on my own business websites for some time now, but over the past year or so the business has been very busy and my own efforts dropped off. As a result in recent weeks the leads coming through my website have reduced. I didn't do anything about it. Then I cam across Michael's book on my kindle and downloaded it. It's been bed time reading for a few days and I just couldn't put it down. I've read loads of SEO books but this is the first one to really inspire me into clearing some space in my diary to concentrate my efforts on what the book taught me.
I've spent two full days researching my website and my competitors and I have found, where I used to list for all 3 of my keywords in the top 3 I now only list for 1 of them on page 1. That was a shock. After doing my research I could see clearly why that was happening but more importantly I knew what to do to fix the problem.
I have now put that in to place and feel confident things are going to change for the better. I'm not stopping there, I'll be doing the off page SEO as often as I can from now, I am aiming to do an hour every day I'm in the office.
I've put a note in my diary for a month from now, so I'll come back and update you how I got on.
The Art of SEO is like the bible for SEO - it's what everyone who does SEO or wants to learn about SEO needs to read. It is intense and is full of jargon but once you get use to it it does get easier. I recommend this book although be prepared for a hard read. The Art of SEO (Theory in Practice (O'Reilly))