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Profile for Paul Dervan > Reviews

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Reviews Written by
Paul Dervan (Dublin, Ireland)

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The Idea in You: How to Find It, Build It, and Change Your Life
The Idea in You: How to Find It, Build It, and Change Your Life
Price: £6.49

5.0 out of 5 stars This is really good, 11 Sept. 2015
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This is really good. I was a client of Alex and Martin's several years back, and learned a lot about the creative process from them, as they helped our company launch a new brand in a very innovative way. They've done a wonderful job articulating the creative process in this book. Made it very accessible. And practical. I'm impressed but not surprised. You'll enjoy it.


Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Blockbusters: Why Big Hits - and Big Risks - are the Future of the Entertainment Business
Price: £6.99

1 of 2 people found the following review helpful
5.0 out of 5 stars Unique book, 21 Oct. 2013
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I found Blockbusters really interesting. Anita Elberse backs up her very strong recommendations with data and research. If you are involved with marketing launch strategies, you'll enjoy it. In many ways, the book is also about "content" strategies, but gets into more detail than much of the buzz on content marketing around right now. This is a unique book - in the sense that I haven't read any other book that tackles blockbuster strategies in this way. I'd strongly recommend it.


Predatory Thinking: A masterclass in out-thinking the competition
Predatory Thinking: A masterclass in out-thinking the competition
Price: £5.22

2 of 3 people found the following review helpful
5.0 out of 5 stars Another genius book from Dave Trott, 14 Jun. 2013
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I challenge anybody in the advertising area to read this and say they did not find it both useful and enjoyable. This is another genius book from Dave Trott.


Overthrow: 10 Ways to Tell a Challenger Story
Overthrow: 10 Ways to Tell a Challenger Story
by Adam Morgan
Edition: Hardcover

5.0 out of 5 stars A must for any brave brand, 26 April 2013
Another wonderful book from the masters of challenger brands. I used their 10 types of challenger brand to help the team at 48 (a challenger brand) really articulate what they are and are not, and the resourcing implications of this. It is a short book, with good examples. You'll enjoy.


Grow the Core: How to Focus on your Core Business for Brand Success
Grow the Core: How to Focus on your Core Business for Brand Success
Price: £14.24

5.0 out of 5 stars Good mix of theory, examples and instruction, 26 April 2013
I'm a fan of David Taylor's books. Like his previous ones, this is highly practical. It is for folks working in this area. The book is grounded in good marketing practice, backed up with many (hundreds) of examples and is instructional on how use these for your brand. When I ran the O2 brand in Ireland, David's books could be found on many desks on our floor. I'd recommend his blog too (the brandgym blog).


The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership
The Brand Gym: A Practical Workout to Gain & Retain Brand Leadership
by David Taylor
Edition: Hardcover
Price: £22.94

1 of 1 people found the following review helpful
5.0 out of 5 stars Strongly recommend, 29 April 2010
I'm a fan of David Taylor's writing - his books and his blog. This book is designed to guide teams through a practical way to improve a brand's health. David's style is very 'No messing about'. Very anti-jargon or marketing-speak. Very practical. Very numbers driven, as business needs to be. A bit Jack Trout-ish.

I particularly liked the 'follow the money' sections, the structure for brand portfolio managers on 'how many brands do you need' versus 'how many brands can you feed'. And of course, there is lots of evidence supporting his now famous 'sausage/sizzle' analogy.

Loads of good case studies here, backed up by the numbers of course.


Chief Culture Officer
Chief Culture Officer
by Grant McCracken
Edition: Hardcover

2 of 3 people found the following review helpful
5.0 out of 5 stars Original thinking., 14 Feb. 2010
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This review is from: Chief Culture Officer (Hardcover)
More than anything else, I like Grant's books because he brings deep understanding to why we do stuff. His latest book makes the case for companies having a chief culture officer at the top table. He is not referring to the culture within the company. This is about trying to understand the culture around us so that the brand can stay relevant or become relevant. As always, Grant's words make sense. Unlike most business or marketing books, this is his own original thinking and insights. He weaves through the influence of various trends that surface through tv, movies, advertising, hip hop, talk shows etc. I particularly liked his analysis of Nike's "tag" TV ad in chapter 2.


Creative Mischief
Creative Mischief
by Dave Trott
Edition: Paperback

3 of 3 people found the following review helpful
5.0 out of 5 stars A must read for anybody in advertising, 18 Dec. 2009
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This review is from: Creative Mischief (Paperback)
Can't believe there are no reviews yet. Dave Trott is an advertising legend. His blog is highly respected by peers and students of advertising. I can't recommend Creative Mischief enough. It is short and full of wisdom. Not a word wasted. It will make you think. And help you be a better marketer. If you liked Ries and Trout's "Positioning, the battle for your mind" or Jon Steel's "Truth, lies and advertising", you will love this.


What Management Is: How it works and why it's everyone's business
What Management Is: How it works and why it's everyone's business
by Professor Joan Magretta
Edition: Paperback

5.0 out of 5 stars Really enjoyed this., 8 Jun. 2008
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I read this while on holiday last month. Joan's style is very readable and she has managed to make this an interesting read for both beginners and veteran managers. Enjoy.


Meatball Sundae
Meatball Sundae
by Seth Godin
Edition: Hardcover

2 of 3 people found the following review helpful
5.0 out of 5 stars This was a great read, 9 Feb. 2008
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This review is from: Meatball Sundae (Hardcover)
This was a great read. Seth writes fast, firing out lots of interesting examples. I read Seth's blog regularly and believe I'm well up to speed on new marketing but still found lots of nuggets here. I found myself putting this book down a couple of times to visit the websites he mentions as he moves along. Enjoy.


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