3 of 3 people found the following review helpful
5.0 out of 5 stars
Packed full of useful ideas, 15 Feb. 2010
Packed full of useful ideas... This book covers the key topics of what a value proposition is and isn't, why you need one, how to create one and how to deliver it to customers and throughout your organisation. I work for a not-for-profit and found it to be packed full of useful ideas that we've been able to use straight away.