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Mr. R. J. Swan "rjswan" (london)

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Advanced Web Metrics with Google Analytics
Advanced Web Metrics with Google Analytics
Price: £19.94

2 of 2 people found the following review helpful
4.0 out of 5 stars Good web analytics primer, but out of date & incomplete...., 25 Jan. 2011
This is a good in-depth book on Google Analytics, which will take you up to an intermediate/advanced level.

However, 2 things disappointed me -

The book is based around the old GATC, so there is no documentation at all on the asynchronous tagging & gaq_push - just a passing "this is in beta".

Filters are a powerful feature, but are addressed in little more than a section in the "Google hacks" chapter. I'd like to have seen a full chapter devoted to them.

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