3 of 3 people found the following review helpful
5.0 out of 5 stars
Exactly what I needed!, 27 Jun. 2012
This was exactly what I needed. Our group is going through a transition and having a book that details the right way to do things was invaluable. What was so unique was Geracie was actually teaching through a fundamental tool that all product managers should know, "the user persona / user story". You don't really recognize it until you are a majority of the way through the book, where you have the realization that you were just walked through a user story of the role that you are playing in real life. If only more text books were like this, I think learning would be easier, more relevant, and much more enjoyable. This was especially helpful and more relevant as we transitioned to Agile - using the user story.
Besides the unique format, Geracie's depth on certain topics makes this an essential read. For the first time, someone finally recognizes the different Product Management roles and how they change relative to the size of your company - yes size does matter.
I found it refreshing that tips and tools were provided through each step of the Product Management process. My only problem reading this book was that I wish I had this book 10 years ago when I had started my career. Having a mentor in a book is invaluable.