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chris.harris@thomascook.com (Peterborough, England)

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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
by Jean-Marie Dru
Edition: Hardcover
Price: £45.00

5 of 6 people found the following review helpful
2.0 out of 5 stars Not a patch on 'Eating the Big Fish' despite same topic, 31 July 2000
Because Dru unnaturally confines his topic in the world of advertising (and a very P&G-centric one at that) the result is much more superficial and less actionable content than the brilliant 'Eating the Big Fish' by Adam Morgan. Don't waste your time with Disruption - go fishing instead.


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