4 of 5 people found the following review helpful
5.0 out of 5 stars
Challenging and Visionairy - must read for entrepeneurs, 20 Mar. 2011
Start with Why is one of the most inspiring books I read the last few years. It's message challenged me to rethink my own values and personal motives for doing the business I'm in. But even more so: it also inspired us to rethink 'the why' of the business we have. As employees and entrepeneurs we get easily distracted by the daily 'how can we do this' and 'what can we offer'... Instead redefine the why of your business and the why of your personal motives and start from there! very refreshing.