3 of 4 people found the following review helpful
4.0 out of 5 stars
Best place to start is with Why, 27 July 2010
A book with a simple and obvious message, but no less powerful for it. A good place to start with any new or existing business or opportunity, or in fact with anything we want to accomplish in life, as it's so easy to start out with one's thinking and key messages in the wrong order. Contains good examples and a simple framework for action. I got good value from it.