1 of 4 people found the following review helpful
5.0 out of 5 stars
Thorough, informative, entertaining, 26 Oct. 2012
I'd been greatly looking forward to this book (small declaration of interest: I've an acknowledgement at the front for a suggestion I made on the author's website) and it does not disappoint.
Bringing together a comprehensive review of the current theories of on-line influence, it translates these into entertaining case studies, backed up with practical advice for your enterprise or campaign.
A must read for anyone looking to communicate and promote themselves, their products and their services in the digital-leisure age.