3 of 3 people found the following review helpful
2.0 out of 5 stars
Wishy washy and incomplete, 6 Nov. 2012
I am no expert in digital marketing and bought this book to try and fill some of the gaps in my very basic knowledge. Pimp My Site is written engagingly enough but I find that it offers a very vague approach to SEO and PPC. If you were using this so set up a campaign from scratch I think it would ask more questions than it would answer, a more in depth look at Google Ads and SEO would be more useful. The discussion on SEO is particularly woeful and doesn't explain just how much work goes into backlinking and content marketing to be effective.