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Francis Sloan

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Hooked: A Guide to Building Habit-Forming Products
Hooked: A Guide to Building Habit-Forming Products
by Nir Eyal
Edition: Paperback

4.0 out of 5 stars Thumbs up, 11 Jun. 2014
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I really enjoyed reading this book and although I am not currently creating a product I found it an entertaining read and will certainly be referring back to it in future.

For the most part Hooked is an in depth handbook to help validate ideas/processes. After the more theory like chapters, there are two great chapters, one on The Bible App (by YouVersion) and one on CSR. The case study on The Bible App was a perfect example of the theories detailed earlier in the book. I didn’t really expect the section on our responsibilities when designing products and shipping them to customers but it really made me think about how important this is for the future.

Thumbs up!

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