4.0 out of 5 stars
Thumbs up, 11 Jun. 2014
I really enjoyed reading this book and although I am not currently creating a product I found it an entertaining read and will certainly be referring back to it in future.
For the most part Hooked is an in depth handbook to help validate ideas/processes. After the more theory like chapters, there are two great chapters, one on The Bible App (by YouVersion) and one on CSR. The case study on The Bible App was a perfect example of the theories detailed earlier in the book. I didn’t really expect the section on our responsibilities when designing products and shipping them to customers but it really made me think about how important this is for the future.