18 of 18 people found the following review helpful
5.0 out of 5 stars
Does what it says on the tin (cover), 1 Feb. 2002
Most designers submit job after job without discovering what they are getting wrong. A little knowledge of the production process and an insight into some of the logistics of the printing process goes a long way, and this book takes you even further. It manages to be ideal for the beginner by explaining every term and piece of jargon (there's even a glossary), but even when you find yourself zipping past those sections you soon end up on the more advanced stuff. The diversions and background history are often interesting or illuminating too.