162 of 172 people found the following review helpful
1.0 out of 5 stars
Price Hike for SIM's, 19 Oct. 2013
It's getting to the point where this item is out pricing itself. Eight months ago it cost £10.79 this current hike puts it at nigh on a 50% increase; last time I bought it, the price was £12.06 in August; yesterday it was £15+; today they decreased it to the magically psychological one penny below £15. The cost of manufacturing and applying the data has probably stayed the same. The real cost has probably decreased, as the more popular it becomes the greater the bulk buy; decreasing the unit cost even more. Woefully this is standard practice for us capitalists; see a 'golden egg' and greed enters the equation. I am sure that Mars Bars were bigger in the 1950's. What you doing about it Amazon or is it yourselves pocketing the extra profit margin?