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D. Powell (Manchester, UK)
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Scientific Advertising
Scientific Advertising
by Claude C Hopkins
Edition: Paperback
Price: £4.74

3 of 3 people found the following review helpful
3.0 out of 5 stars Content great, product not so good., 5 Feb. 2013
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This review is from: Scientific Advertising (Paperback)
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a particular advertisement they are actually not present. I'm sure they'd be fairly easy to track down online though but the same could be said for the book itself. Also there are quite a few typos which leads to a little bit of re-reading of lines in order to work out what they are supposed to say. Definitely worth reading if you are starting out or want to brush up on your advertising knowledge and as other reviewers have noted, it's amazing how relevant much of the content remains even in the digital age.
Comment Comment (1) | Permalink | Most recent comment: Apr 26, 2013 9:08 PM BST


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