I bought this purely for the picture quality. I'm not bothered about the smart functions or the freeview as I have a full sky package and I have a Sonos Playbar so the sound isn't an issue either.
Picture quality is superb. The guy in the shop I bought this (sounds like murrys) was desperately trying to sell me Samsung or LG but I stuck to my guns on this one based on reviews by Stuff magazine, What Hi-Fi etc.
Do your research and go with your gut. It looks miles better at home than in store. Also if you care about interior design this tv looks so sleek especially when it's wall mounted.