5.0 out of 5 stars
This book isn't just about going out and working a room, 31 Aug. 2013
I am not a networker. I don't really have any desire to be either. But reading Richard's book has inspired me to weave his understanding of relationship building into the strategies I generally use for finding and converting prospects into clients.
This book isn't just about going out and working a room. It addresses the fundamentals of building profitable relationships for you, your business and your potential clients.
The material in the book (complete with really useful exercises), will cause you to challenge what you're doing in your business, and focus down on who you really want to work with, and then step you through how to connect with them in a way that feels comfortable and natural.
I particularly like Richard's take on customer archetypes. I did this exercise months ago, and named the archetypes I have in my own client base. Being clear on this has helped me attract more of the kinds of clients I really want to spend my time with.
Richard has a great writing style too. It's engaging and straight forward, making it easy to read and absorb quickly - even if you have a busy schedule of networking.
I thoroughly recommend this book, and will be buying a number of copies to give to clients for Christmas!
Thank you Richard :)