3 of 3 people found the following review helpful
5.0 out of 5 stars
A branding guide to have at hand, 4 April 2013
You can tell that David Taylor has a lot of fieldwork experience in branding and is very generous sharing it in this book. Grow the core is full of real life examples, tools and tips for everyone that works in marketing. The book is easy to read and focused on key concepts.