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fruITion: Creating the Ultimate Corporate Strategy for Information Technology: Volume 1 (FruITion Series) Perfect Paperback – 12 Mar 2008

4.3 out of 5 stars 9 customer reviews

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Product details

  • Perfect Paperback: 216 pages
  • Publisher: Technics Publications; 1 edition (12 Mar. 2008)
  • Language: English
  • ISBN-10: 0977140032
  • ISBN-13: 978-0977140039
  • Product Dimensions: 14 x 1.2 x 21.6 cm
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 621,776 in Books (See Top 100 in Books)

Product Description

About the Author

Chris Potts works with executives and CIOs in industry-leading companies around the world, formulating and executing the new generation of corporate strategies for exploiting IT. He delivers public seminars that are founded on his own breakthrough work with clients, and has provided training to some of the world’s leading consultancies.


Customer Reviews

4.3 out of 5 stars
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Top Customer Reviews

Format: Perfect Paperback
Chris Potts is a brave author, his new book - fruITion: Creating the Ultimate Corporate Strategy for Information Technology is a novel written around the story of a CIO and his IT strategy. Notwithstanding the dryness of the subject matter, this is an encouraging tale of courage and growth.

fruITion tells the story of Ian, a CIO suddenly faced with a very different future when the Chief Executive rejects a carefully crafted IT strategy and "suggests" that Ian needs to make some serious changes, not only to the strategy but also to his own role within the organisation. And quickly.

Ian has only a fortnight to sort himself out so this very readable book moves swiftly through a sequence of meetings and reflections that begin the transformation of Ian from IT-centric boardroom bystander to key business player. His biggest challenge is letting go of the past - and letting go of the boxes.

For many years a large proportion of CIOs and directors have expressed their deep frustration at not being at the top table, or who feel that their management talents are overshadowed by the routine pressures of simply "keeping the lights on."

I recommend this book because it offers a much brighter future for any directors and managers trapped in the bowels of the business. Read fruITion and resolve to be braver.
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Format: Perfect Paperback
Many organisations struggle over the best place for IT within the organisation and extracting the best business value from investment.

In fruITion, respected CIO commentator Chris Potts sets out his views in a very easy to read fashion. His main themes are that having IT as a separate department has failed to deliver business benefits from investment, that IT should be (largely) integrated into the business units and that initiatives should be treated as business change projects rather than IT projects.

He also concludes that there shouldn't be CIOs. Rather, there should be an individual (a Chief Internal Investment Officer) whose job it is to lead the internal investment portfolio, including all resulting business change, and be accountable for the value the organisation gets out of its investments.

Whilst agreeing with much of what Chris Potts says, the aspect this doesn't consider is the role that IT has in innovation - bringing radically different ways of working to the organisation; not something that will generally come from within existing business units. The most obvious examples of this are Amazon in retail and Google with advertising (although innovation isn't always as ground breaking as this).
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The basic ideas behind this are good, and could be summarised pretty quickly. But you have to read a dire story that even tries, in one painful chapter, to include romance. Skip the story and read the bullets at the end of each chapter!!!
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Format: Perfect Paperback
A thought provoking read, which challenges preconceptions about the role of CIO/IT Director -

on Alignment and Relationships : Alignment for Internal IT indicates leadership failings, and a relationship role to connect the IT function with the business separates both rather then integrates them
on Strategy : Drives IT to consider its position as an enabler of value and not its direct creator.
on Projects : True investment thinking - IT is a component of business change, not an end itself ( although skips over the BAU investment in keeping things going )
on BAU : its the commodity that keeps on taking
on Empires : its not your territory

it warrants consideration ( especially around portfolio/investment governance and BAU IT management ).
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Format: Perfect Paperback
This book is remarkable. The subject of IT strategy would be dry even to those involved in it. Personally, I have little interest in IT and none at all in strategy, but I picked up this book because of my interest in the way that companies (fail to) work.

Potts' stroke of genius is wrapping his message into a highly readable parable, with some bullet points reiterating the message in a more formal way at the end of each chapter. The protagonist's conversations (with, frankly, the sharpest set of business people you could imagine - not like any I've ever met!) are concise and targetted, losing the fluff and circuitous discussions you would get in a normal company.

I didn't think I could whizz through a business book this quickly, nor be as engrossed. Highly recommended!
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