When you look through 1* and 2* reviews for well-liked popular books, it really is striking how many negative votes they attract. Any reviewer wishing to protect their ranking has little option but to wash their review or delete it altogether. My point here is not to comment on the morality of this either way but to say that if the reviewer decides to delete their negative review altogether, then this must surely lead to a distorted view of the item in question as far as the prospective buyer is concerned. In other words, that people will get a false idea of the item and believe it to be even more popular than it actually is. Of course, this must suit Amazon right down to the ground.
I also wonder - and would welcome other reviewers' views on this - why it seems to be a more common phenomenon this way round than the other. That is to say, what clearly appears to be facetious negative voting on low-star rated reviews doesn't seem to occur to the same extent or frequency on high-rated ones. Why is this do you think? Or am I imagining it?
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