If I notice a negative vote on a new review I sometimes jump back to the item to have a scan through the other reviews to see how mine is ranked. (A little vain I know, but so what :).
I have noticed on more than one occasion that the negative vote will coincide with a new review and, oddly enough, all but that review will have negative feedback, even if it's only "0 of 1 found this review helpful".
Obviously tactical voting must exist but I wondered if anyone would admit to doing it? And why is it even possible.
Also I have come across many very good reviews that have been mauled by negative feedback, usually a low rating on a popular product.
So in general do you vote honestly on the helpfulness itself or do you mark it down if you disagree with the opinion given?
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