Step 1: Talk About Gays and Gayness as Loudly and as Often as Possible
"The principle behind this advice is simple", say Kirk and Pill, "almost any behavior begins to look normal if you are exposed to enough of it at close quarters and among your acquaintances. The acceptability of the new behavior will ultimately hinge on the number of one's fellows doing it or accepting it." A person may be offended initially by the novelty of it all, but the authors point out "as long as Joe-Six-pack feels little pressure to perform likewise, and as long as the behavior in question presents little threat to his physical and financial security, he soon gets used to it and life goes on." As time goes on, Joe-Six pack and his friends will become more tolerant of homosexuality as no more than an alternative, legitimate way of life.
"The way to benumb raw sensibilities about homosexuality is to have a lot of people talk a great deal about the subject in a neutral or supportive way." The more it is talked about, the more the impression is created that public opinion is at least divided on the topic. "Even rancorous debates between opponents and defenders serve our purpose so long as `respectable' gays are front and center to make their own pitch."
The authors also insist that this talk about "gayness" must be talk, not homosexualist indoctrination. "In the early stages of any campaign to reach straight American, the masses should not be shocked and repelled by premature exposure to homosexual behavior itself. Instead, the imagery of sex should be downplayed and gay rights should be reduced to an abstract social question as much as possible."
The authors stress the importance of having homosexual issues talked about in the visual media, film and television, which are "the most powerful image-makers in Western civilization." At the time, the average American spent a good seven hours or more per day in front of the TV. "Those hours open a gateway into the private world of straights, through which a Trojan horse might be passed."
Hollywood is described by the authors as the best covert weapon homosexuals have to desensitize the mainstream. They applaud the fact that over the past 10 years (up to 1987) homosexual characters have become prominent in films and television programs.
Since then, these characters have become even more common, and it is all part of the strategy to mobilize public acceptance of homosexuality. Witness, for example, television's Will & Grace or The L Word; movies such as Brokeback Mountain, and likable homosexual characters with prominent roles in films such as Bridget Jones Diary and As Good As it Gets. Amiable homosexual characters increasingly feature in modern film and television, and it is no accident.
Kirk and Pill then lay out their full scale assault on religion. "While public opinion is one primary source of mainstream values, religious authority is the other. When conservative churches condemn gays, there are only two things we can do to confound the homophobia of true believers. First we can use talk to muddy the moral waters. This means publicizing support for gays by more moderate churches, raising theological objections of our own about conservative interpretation of Biblical teaching and exposing hatred and inconsistency."
They continue, "Second, we can undermine the moral authority of homophobic churches by portraying them as antiquated and backwards, badly out of step with the times and with the latest findings of psychology. Against the mighty pull of institutional Religion one must set the mightier draw of Science and Public Opinion (the shield and swords of that accursed `secular humanism'). Such an unholy alliance has worked well against churches before, on such topics as divorce and abortion. With enough open talk about the prevalence and acceptability of homosexuality, that alliance can work here again."[