'..not everyone with an active imagination and flair for writing can afford professional proof-readers to edit their books' - they really don't need to; why don't they just use their spell-check facility (or even a dictionary), and, rather than proof-read the book themselves (since you usually only see what you think you've written), get a friend to do so instead.
I would have thought it a matter of pride in any author that their work was produced to the highest standard they could achieve, and it's absurd to suggest that imagination and flair excuse shoddy work when basic editing is available free on the very machines used to create their literature (although that is, in many cases, a very generous term for some of the outpourings. You can be extremely talented, but, if the number of errors of spelling, grammar, and punctuation are high, a lot of readers will give up regardless, long before the tale is told. Every spotted mistake pulls the reader out of the story; the frustration of each subsequent error frustrates exponentially, and there's a very good chance the reader will delete the story without finishing it - and leave a review accordingly.
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