Customers who purchase a Fire Tablet can get 3 months of Kindle Unlimited for £0.00. After your purchase, you will receive an email with further information. Terms and conditions apply.
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RRP: £143.99
Fire HD 10 tablet | 10.1", 1080p Full HD, 32 GB, Black - with Ads
- Free returns are available for the shipping address you chose. For a full refund with no deduction for return shipping, you can return the item for any reason in new and unused condition.
- Learn more about free returns.
- Go to your orders and start the return
- Select the return method
- Ship it!
Enhance your purchase
- Fast and responsive: powerful octa-core processor and 3 GB RAM. 50% more RAM than previous generation.
- Up to 12-hour battery life and 32 or 64 GB of internal storage. Add up to 1 TB with microSD (sold separately).
- Brighter display: vivid 10.1" 1080p full HD display is 10% brighter than previous generation, with more than 2 million pixels.
- Enjoy your favourite apps like BBC iPlayer, Netflix, Now, Facebook, Instagram, TikTok and more through Amazon’s Appstore (Google Play not supported, subscription fees may apply).
- Stay connected: download apps such as Zoom or ask Alexa to make video calls to friends and family.
| Claim up to £230 when you trade in your tablet:
You are leaving the Amazon.co.uk site and headed to another company. Click here to continue. How does the Trade-in work: Click here to find out about Trade-in. |
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With Screens
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Smart Speakers
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Alexa on the Go
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Fire TV
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With Fire TV built-in
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Accessories
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Fire tablets
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For ages 6-12
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For ages 3-7
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Fire Plus tablets
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Tablet Bundles
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Kindle E-Reader
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Kindle Kids E-Reader
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Essential Bundles
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Cameras
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Doorbells
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Intercoms
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Alarms
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More security devices
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Appliances
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Connectivity
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Accessories
Brilliantly zippy
Bright, fast and responsive
Vibrant 10.1″ 1080p full HD display and powerful performance thanks to 3 GB of RAM and an octa-core processor.
Great for on the go
Enjoy up to 12 hours of reading, browsing the web over Wi-Fi, watching videos and listening to music from anywhere. Power back up via the USB-C (2.0) port. Amazon engineers Fire tablets to withstand everyday life. As measured in tumble tests, Fire HD 10 is 1.7 times more durable than the latest iPad 10.2. Screen made with strengthened aluminium silicate glass.
Ready for free time any time
Widescreen entertainment
Vivid full HD with more than 2 million pixels, immersive Dolby Atmos and a 10% brighter display make films, TV episodes, games, apps, ebooks and songs look and sound amazing.
Watch anywhere
Stream over Wi-Fi or download from Netflix, Prime Video, Disney+ and others. Listen via built-in speakers or connect using Bluetooth or the headphone jack.
Get more done
Tackle that to-do list
Check your e-mail with Microsoft Outlook while browsing the web. Find recipes and then update your shopping list. Apps like OneNote and Notepad help you manage lists and reminders.
Stay up to speed
Connect with friends and family using Zoom, Skype and more. Keep up with the latest from social media apps like Twitter and all your favourite news sources.
Alexa is happy to help
Just ask
Alexa connects you to the information, entertainment and people who matter most—with just your voice. Ask to play videos and music, open apps, check the weather, access compatible smart home devices, make calls or send messages (UK residential and mobile numbers from the UK only), and more. Just say “Alexa” to get started, even when the tablet screen is on standby.
Your privacy is important
Alexa and Fire HD 10 are designed to protect your privacy. For example, you can view and delete your voice recordings or use the Alexa hands-free mode on/off toggle any time.
Screen time is now family time
Discover Amazon Kids
Parents can create child profiles to limit screen time, set educational goals and manage content with easy-to-use parental controls.
Enjoy for free or subscribe to get more
Amazon Kids is free on every Fire tablet. Or subscribe to Amazon Kids+ to access thousands of child-friendly titles (available to customers in the UK only). Learn more about Amazon Kids+.
All fun, no distractions
On Amazon Kids+, children do not have access to social media or Alexa. All Amazon Kids+ content is advert-free.
Add functionalityType easily Keep your tablet protected |
Every day is an Earth Day
You don’t have to be an environmental scientist to make sustainable choices. We integrated sustainability in the design of this tablet. Here’s how:
Materials
28% post-consumer recycled plastics in tablet.
Device Packaging
96% of this device’s packaging is made of wood-fibre-based materials from responsibly managed forests or recycled sources.
Energy Efficiency
This product was designed for improved energy efficiency, earning the ENERGY STAR certification. Enjoy this device with up to 12 hours of battery life.
Part with Purpose
There may come a time when you want to trade in or recycle your device. Explore options with Amazon Second Chance.
Technical details
Fire HD 10 tablet
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Display |
Brilliant 10.1″ (25.6 cm) 1080p display (1920 x 1200) with over 2 million pixels (224 ppi), for bright, vivid image quality. Screen made with strengthened aluminium silicate glass. |
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Size |
247 x 166 x 9.2 mm |
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Weight |
465 g. |
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CPU & RAM |
Octa-core 2.0 GHz with 3 GB of RAM. |
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Storage |
32 GB (24.2 GB available to user) or 64 GB (55.0 GB available to user) of internal storage. Add microSD card for up to 1 TB of additional storage. Some apps may require that they are installed on internal storage. App or feature updates may impact available storage. |
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Battery life |
Up to 12 hours of reading, browsing the web, watching videos and listening to music. Battery life will vary based on device settings, usage and other factors such as web browsing and downloading content. Certain software features or apps may reduce battery life. |
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Charge time |
Fully charges from 0 to 100% in approximately 4 hours while connected to the provided (9 W) adaptor, while device is in standby. |
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Wi-Fi connectivity |
Supports 2.4 GHz and 5.0 GHz networks. Does not support connecting to ad-hoc (or peer-to-peer) Wi-Fi networks. Wi-Fi 6 (802.11ax) is not currently supported. |
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4G connectivity |
N/A |
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Bluetooth connectivity |
Built-in Bluetooth 5.0 LE with support for A2DP compatible stereo headphones, speakers, microphone and LE accessories. |
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Ports |
USB-C (2.0) connector for charging; microSD slot for external storage. |
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Audio |
External volume controls, 3.5 mm stereo jack and dual integrated speakers. |
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Sensors |
Accelerometer, ambient light sensors |
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Camera |
2 MP front-facing and 5 MP rear-facing cameras with 720p HD video recording. |
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Microphones |
2 built-in microphones. |
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Location services |
Location-based services via Wi-Fi. |
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Available colours |
Black, Denim, Olive and Lavender. |
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Accessibility features |
VoiceView screen reader enables access to the vast majority of Fire tablet features for users who are blind or visually impaired using text-to-speech or a connected refreshable braille display. Screen magnifier enables viewers to zoom in and out and pan around the screen. Fire tablets also include accessibility settings for Subtitles, Font Size, High Contrast Text, Colour Inversion, Colour Correction and Convert Stereo to Mono audio (subtitles are not available for all content). |
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Warranty and service |
Fire HD 10 tablet is sold with a limited warranty of one year provided by the manufacturer. If you are a consumer, the limited warranty is in addition to your consumer rights and does not jeopardise these rights in any way. This means you may still have additional rights at law even after the limited warranty has expired (click here for further information on your consumer rights). Use of Fire tablet is subject to the terms found here. |
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Content availability |
Certain services, features and apps are subject to change, may vary by location and may not be available in all areas. |
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Included in the box |
Fire HD 10 tablet, USB-C (2.0) cable, 9 W power adaptor and Quick Start Guide. |
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Generation |
11th generation (2021 release) |
Compare Fire tablet devices
| Price | From: £64.99 | From: £99.99 | From: £119.99 | From: £159.99 | From: £189.99 |
| Ratings | 4.5 out of 5 stars (2,489) | 4.5 out of 5 stars (1,414) | 4.6 out of 5 stars (230) | 4.6 out of 5 stars (19,275) | 4.6 out of 5 stars (5,094) |
| Display | 7“ | 8" HD | 8“ HD | 10.1“ 1080p full HD | 10.1″ 1080p full HD |
| Resolution | 1024 x 600 (171 ppi) | 1280 x 800 (189 ppi) | 1280 x 800 (189 ppi) | (1920 x 1200) with over 2 million pixels (224 ppi) | (1920 x 1200) with over 2 million pixels (224 ppi) |
| Storage | 16 GB or 32 GB (expandable up to 512 GB) | 32 GB or 64 GB (expandable up to 1 TB) | 32 GB or 64 GB (expandable up to 1 TB) | 32 GB or 64 GB (expandable up to 1 TB) | 32 or 64 GB (expandable by up to 1 TB) |
| CPU | Quad-core 2.0 GHz | Hexa-core 2.0 GHz | Hexa-core 2.0 GHz | Octa-core 2.0 GHz | Octa-core 2.0 GHz |
| RAM | 2 GB | 2 GB | 3 GB | 3 GB | 4 GB |
| Battery life | Up to 10 hours | Up to 13 hours | Up to 13 hours | Up to 12 hours | Up to 12 hours |
| Ports | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) | USB-C (2.0) |
| Charging time (with included adaptor) | 4 hours | 5 hours | 3 hours | 4 hours | 4 hours |
| Wireless charging |
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| Audio | Mono | Dual speakers | Dual speakers | Dual speakers | Dual speakers |
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| Camera | 2 MP front-facing and rear-facing cameras with 720p HD video recording | 2 MP front-facing and rear-facing cameras with 720p HD video recording | 2 MP front-facing with 720p HD video recording and 5 MP rear-facing with 1080p HD video recording | 2 MP front-facing and 5 MP rear-facing | 2 MP front-facing and 5 MP rear-facing |
| Weight | 282 g | 337 g | 342 g | 465 g | 468 g |
Software Security Updates
This device receives guaranteed software security updates until at least four years after the device is last available for purchase as a new unit on our websites. Learn more about these software security updates. If you already own a Fire tablet, visit Manage Your Content and Devices for information specific to your device.
Climate Pledge Friendly
Products with trusted sustainability certification(s). Learn more
Product Certification (1)
The Reducing CO2 label applies to products certified by the Carbon Trust, that are lowering their carbon emissions year after year for the full life cycle of the product. The Carbon Trust was formed in 2001 and introduced the world’s first carbon label in 2007. It produces its certifications to global leading and independently verified standards. The Carbon Trust has a mission to accelerate the move to a sustainable, low carbon economy.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonReviewed in the United Kingdom on 11 February 2023
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Top reviews
Top reviews from United Kingdom
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The 10.1 inch, 1080p full HD display on this tablet is stunning. The colors are vibrant, and the resolution is crisp and clear. This makes it perfect for streaming movies, TV shows, and videos, as well as for reading books and magazines. The size of the screen also makes it ideal for multitasking, as you can easily have multiple apps open at once.
The tablet comes with 32 GB of storage, which is plenty for most users. This can be expanded up to 1 TB with a microSD card, which is a great option for those who need even more storage space. The tablet also has a powerful processor and 3 GB of RAM, which makes it fast and responsive when switching between apps or running multiple programs.
One of the best things about the Fire HD 10 tablet is the Alexa integration. You can use voice commands to control your tablet, which is incredibly convenient when you're busy or your hands are full. You can also use Alexa to control other smart home devices, play music, and more.
The tablet comes with ads, which appear on the lock screen and in the home screen. While this may be a downside for some users, it does help keep the cost of the tablet down. However, for a small fee, you can opt out of ads and enjoy a fully ad-free experience.
Overall, the Fire HD 10 tablet is an excellent device for anyone looking for a high-quality tablet at an affordable price. The powerful processor, crisp display, and Alexa integration make it a great choice for entertainment and productivity. Highly recommended for anyone looking for a great tablet.
I had experience of the Amazon Fire 10 via a relative. I checked it out for myself and ordered one - without ads! It is an excellent piece of equipment. Obviously, as an Amazon product, it leans heavily towards their apps. I did tweak it to allow me access to the Google Play Store and its range of products. That was easy to do. Now I have it set up to suit me.
The screen size is good, as is the onscreen colour. Sound is fair enough for such a device. So far, I am pleased with my purchase.
I have ordered a silicone gel case for it as no tablet is unbreakable given the wrong circumstances.
If there is any trade off between the Fire 10 and other similar tablets, it is marginal, but given the outlay, it is worth it.
I might have a look to see if the original PVZ is on there too. But don't buy this for games. Unless you dont mind free, basic games. If you want a kids tablet, go buy a kids tablet. It'll be more worth it.
I use this to open my Etsy files, specifically when downloading patterns for sewing clothing. It shows it very well, almost like looking on a pc, and I can put it next to me while sewing. It's great.
I also use it as a kindle to read, it has a dyslexic option font on it, which is nice for me.
Its good. Probably buy it on sale though.
My only fuss is that
1. It comes with ads, theres no way to turn them off. My children are under 5 and can read, and it's really awkward when I get weird ads. 😿They not intrusive. Just awkward.
2. It can't work with the kindle dock?? There's a dock with wireless charging and yet it doesn't work with 10s! Only 8 Plus! What sense does that make?! My dock is now just a glorified desk tablet holder.
The screen quality is great, much better than the 8" ones.
Tablet runs quickly and smoothly especially for the price point. Even at full price its good value. My girlfriend now prefers this to her iPad as this runs quicker.
Whilst it does run android, it doesn't come with google play, only amazons apps. However if you look on YT you can see how to install google play yourself and unlock all the apps to your hearts content. It's super easy to do with an instructional video.
Overall a great purchase. My only regret is I didn't buy myself one nut I will be on the Prime Day Deals when they'll likely be half the price.
I've loaded it up with her favourite apps, a bit of nuisance having to sideload Google Play as some are not available on the included Amazon Store, but everything runs quicker and she's impressed with the difference. A good upgrade.
It's not.
The glass on my tablet is upside down.
The front camera is at the bottom when it should be at the top.
Kinda expect more when you fork out £200 on a tablet.
The tablet itself works fine.



