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Stop Stealing Sheep & Find Out How Type Works Paperback – 1 Jan. 2003

by Erik Spiekermann (Author), E.M Ginger (Author)

4.4 89 ratings

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Stop Stealing Sheep & Find Out How Type Works, Third Edition
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This classic typography book, first published in 1993, is now updated with brand-new typefaces, fonts, and illustrations. Internationally renowned graphic designer Erik Spiekermann explains in everyday terms what typography is and offers design guidance in choosing type for legibility, meaning, and aesthetic appeal. Stop Stealing Sheep and Find Out How Type Works, 2nd Edition guides the reader through all aspects of typography, from the history and mechanics of type, to training the eye to recognize and choose typefaces. Uncover type's roots and placement within society and learn how to use space and layout to improve overall communication. This elegant guide for readers of all levels is revised and updated to discuss the particular design challenges of type on the Internet. Note: This title was originally announced in the October 2000 Pearson Technology Group catalog.

Product description

From the Back Cover

An updated new edition of the classic guide to typography.

A unique, entertaining, and educational tour through the most basic unit of human communication: type. This book, a perennial seller since 1993, draws in the reader with its beautiful design and layout, making liberal use of more than 200 illustrations and photographs. The author explains in everyday layman's terms what type is and how you can use it to enhance legibility, meaning, and aesthetic enjoyment. This edition is revised and updated to include new chapters on Web typography and other forms of online text display.

About the Author

Erik Spiekermann is an internationally renowned graphic designer and the founder of MetaDesign. He wrote the bestselling first edition of this book and many articles on type and typography, as well as Rhyme and Reason: A Typographic Novel. He is also the designer of typefaces such as FF Meta and ITC Officina. He lives and works in Berlin.

E.M. Ginger is a typographic consultant, editor, and freelance writer in the San Francisco Bay Area. She has worked with type and typography for two decades. She was managing editor of the journal Fine Print for twelve years and the editor of several bestselling cookbooks.

Product details

Publisher ‏ : ‎ Adobe Press; 2nd edition (1 Jan. 2003)
Language ‏ : ‎ English
Paperback ‏ : ‎ 192 pages
ISBN-10 ‏ : ‎ 0201703394
ISBN-13 ‏ : ‎ 978-0201703399
Dimensions ‏ : ‎ 1.14 x 13.97 x 21.59 cm

Best Sellers Rank: 312,558 in Books (See Top 100 in Books)
- 37 in Desktop Publishing Software
- 91 in Maya
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4.4 89 ratings

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4.4 out of 5

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S. D. Spicer

A great primer

Reviewed in the United Kingdom on 23 March 2011

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If you are looking for a basic primer on typography, and I guess if you have got as far as reading this then you do care; then this book is a great introduction to the 'why' of type rather than the 'how'.

This book is one of two* that I recommend to my students when they realise they are part of a centuries old printing inheritance and they want to understand type and get it right.

My students are not always professional designers - or they skimmed the type part at art school - or simply, there is that awakening that means you have understood type's contribution to communication. It's subtle thing, the time you realise that you have plateaued and that there more to type than simply text. And anyone, wether they are professional trained or self taught can come to this book and learn something of use to them that will make their work better. It's written for everyone. Not dumbed down, but it doesn't use flowery language either, accessible I suppose would be the term.

*The other is "The Mac(PC) is not a typewriter"

2 people found this helpful

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Kevin

Great book on typography

Reviewed in the United Kingdom on 8 February 2013

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This was bought for my son who is doing graphic design at university. He was reccommended this bok and was not disappointed. Very good for the subject of typography.
.

One person found this helpful

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M. Kurtuldu

The book every designer should own

Reviewed in the United Kingdom on 8 January 2014

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This book is the best introduction to typography I have ever read. A must for all designers, especially students and recommended reading for anyone interested in type.

One person found this helpful

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A.B

not what I expected easy ready and engaging layout

Reviewed in the United Kingdom on 21 November 2014

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Ok, not what I expected easy ready and engaging layout.

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Charlotte

Good intro to types - Very pleasant to read

Reviewed in the United Kingdom on 6 June 2010

I will start a graphic design MA this September and was advised to read this book from the course coordinator. I have not finished reading it yet but so far, it is very good... The layout and grid of the book are easy to follow. This makes the book pleasant to read. There are loads of illustrations/pictures and this helps to understand the points detailed on each page. In terms of the contents, this book makes you think about type and its use. The examples shown in the book dont really come from artwork but they are more day-to-day stuff that surround us. I've learnt a lot of interesting stuff/tips so far.

I had read the Basic Design: Typography by Gavin/Ambrose Basics Design: Typography and thought it was very interesting with loads of superb examples of artwork but there weren't enough contents compared to "Stop stealing sheep".

I'd recommend this book to anyone who, like me, is a beginner in the graphic design world and wants to learn basics about typography. It's a good intro!

One person found this helpful

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Esma Coffey

book

Reviewed in the United Kingdom on 6 April 2013

Verified Purchase

another great read, speedy postage, great for help and information for uni work. Definitely a great all round book for students

Reviewed in the United Kingdom on 20 October 2014

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good product. good price. fun read!

Reviewed in the United Kingdom on 14 December 2014

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A classic help guide.

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Cliente de Amazon

Interesante y util

Reviewed in Mexico on 1 May 2019

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Fscil de leer, muy bueno e interesante si te interesa la tipografía

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Steph McEvoy

A must for graphic design/typographer students

Reviewed in Germany on 24 March 2016

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This book was recommended for reading by a much respected college lecturer and was next to impossible for getting out on loan from the library, back when I was in college. Even today it's still sought after by designers.

Manon Bédard

Five Stars

Reviewed in Canada on 14 July 2014

Verified Purchase

Un point de vue très contemporain sur la typographie. Très éclairant.

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Nicx

Un très bon livre

Reviewed in France on 20 October 2015

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Beaucoup de notions, d'anecdotes, de règles de base qui ne sont pas expliquées comme dans un livre classique d'apprentissage mais plus imagées pour une meilleure compréhension et une lecture bien plus agréable.
Je le recommandes à tous les pros qui utilisent des typos et qui veulent savoir comment argumenter le choix d'une typo plutôt qu'une autre mais aussi pour améliorer ses connaissances personnelles.

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feargal

great as ever

Reviewed in the United States on 7 October 2012

Verified Purchase

I first came in contact with this book way back before Adobe press re-released and updated it. It's a little pricey for its size, but it's always been a great book to have as a designer in order to explain to friends what exactly typography is without boring them to tears: but more than that, it's a great book to loan to clients in order to get them to understand the work you're doing for them and why not every opinion is equal.

So, after recommending it to my print manager here in NYC, I figured I'd buy a copy after all these years - it's still a nifty wee book, very much worth the money.

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Stop Stealing Sheep & Find Out How Type Works Paperback – 1 Jan. 2003

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