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Microserfs Paperback – 7 Oct. 1996
- Print length384 pages
- LanguageEnglish
- PublisherFlamingo
- Publication date7 Oct. 1996
- Dimensions13 x 2.2 x 17.8 cm
- ISBN-100006548598
- ISBN-13978-0006548591
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Product description
Amazon Review
"... just think about the way high-tech cultures purposefully protract out the adolescence of their employees well into their late 20s, if not their early 30s," muses one programmer. "I mean, all those Nerf toys and free beverages! And the way tech firms won't even call work 'the office,' but instead, 'the campus'. It's sick and evil." END
From the Back Cover
At computer giant Microsoft, Dan, Susan, Abe, Todd and Bug are struggling to get a life in a high-speed high-tech environment. The job may be super cool, the pay may be astronomical, but they're heading nowhere, and however hard they work, however many shares they earn, they're never going to be as rich as Bill. And besides, with all the hours they're putting in, their best relationships are on e-mail. Something's got to give…
"Coupland is the crowned king of North American pop culture."
NME
"Cool irony and hipster cynicism are clearly not Coupland's intentions here: from beneath the sleek, wipe-clean prose of 'Microserfs' slowly emerges a yearning for spiritual depth and permanence in a world of random misfortune and economic turbulence. Coupland has grown up with his readers, finally living up to his early promise. His most satisfying and substantial novel yet."
STEPHEN DALTON, 'Vox'
"The kooky aphoristic ripeness of Coupland's writing almost succeeds in making us forget the hollowness of these live-to-work lives. In the first 50 pages, there are more one-liners than in a decade of Woody Allen films."
ROBIN HUNT, 'Guardian'
"A funny and stridently topical novel. Coupland continues to register the buzz of his generation."
JAY McINERNEY, 'New York Times'
About the Author
Douglas Coupland first came to prominence as the author of Generation X (1995). He followed that with a sequence of ever-more daring and inventive novels, including Life After God, Girlfriend in a Coma and Hey Nostradamus! He lives in Vancouver.
Product details
- Publisher : Flamingo; New edition (7 Oct. 1996)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 0006548598
- ISBN-13 : 978-0006548591
- Dimensions : 13 x 2.2 x 17.8 cm
- Best Sellers Rank: 154,412 in Books (See Top 100 in Books)
- 19,289 in Literary Fiction (Books)
- 24,285 in Contemporary Fiction (Books)
- Customer reviews:
About the author

Since 1991 Coupland has written thirteen novels published in most languages. He has written and performed for England’s Royal Shakespeare Company and is a columnist for The Financial Times of London. He is a frequent contributor to The New York Times, e-flux, DIS and Vice. In 2000 Coupland amplified his visual art production and has recently had two separate museum retrospectives, Everything is Anything is Anywhere is Everywhere at the Vancouver Art Gallery, The Royal Ontario Museum and the Museum of Contemporary Canadian Art, and Bit Rot at the Witte de With Center for Contemporary Art in Rotterdam, and Villa Stücke in Munich this fall. In 2015 and 2016 Coupland was artist in residence in the Paris Google Cultural Institute. Coupland is a member of the Royal Canadian Academy, an Officer of the Order of Canada, a Officer of the Order of British Columbia and is a Chevlier de l'Order des Arts et des Lettres.
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It spoke to me of longing, of wanting more and of fear of never quite understanding. Do we not all know someone who will only eat "flat food"?
It made me read every other Douglas Coupland book (that I have been able to find) and over the years I have encouraged many people to read it.
I was looking for my favourite quote from it - the one that all those years ago stuck in my head and has never completely escaped (the yellow covered edition, page 136 bottom) but I found another that seems more apt:
Microserfs, page 102 "But I think that the books I really enjoy are the ones in which the characters realize, only in the end, what it was that they secretly wanted all along, but never even knew. And maybe this is what life is really like"
they recite pi in unison to 10,000 decimal places , explain why a lion tamer uses a chair and then elaborate on the subconcious of a machine with equal ease and delightful fluidity.
the pages of the story insist on hurtling themselves at the reader at nearly the same speed at which these self-described geeks exist. and then stop abrubtly, halted by a page of ones and zeros which almost certainly carry encoded an message. the effect is such that the story's dynamics almost perfectly reflect the machines on which the book's culture is based.
as a programmer much of the appeal for me lies in the humour, metaphors and allusions that are everywhere, computer-related and so original. similarly, geeks will marvel at their instant recognition of the industry and its unique mould of individuals, the techies and their seemingly bizarre outlook.
readers "outside the [computing] loop" will appreciate the book for its treatment of pop culture, how it shapes, is shaped and the trends it delivers as a view of the immediate past and near future.
this book is more vital than the sense of dismissed expectation a group experiences on the trail of a killer application.
modern lit. doesn't get much cleverer than this while remaining so accessible and it's because such concurrence is rare that makes "microserfs" a must...
No matter how much you detest this book, how shallow or one-dimensional you feel the characters are, how little you feel the story actually develops, this is still an undeniably brilliant piece of literature. It is not the characters that give the book it's purpose - it is the ideas that are hidden within the prose. On reading this I embraced the randomness of the story - both by appreciating the way that the syntax is presented on the page and the idiosyncrasies of the characters. Without accepting this lack of coherance - you cannot appreciate what the story is REALLY about. The truth is, on reading this I got the impression that Coupland was using this book as an excuse to expound his personal philosophies - to raise the questions that he wanted to ask in his other novels but never quite found the opportunity.
For me, an avid Coupland fan, this book ended not on a sad note, but on a triumphant note. Throughout the course of the book, our "microserfs" struggle to really see any purpose in the job that they do - there seems to be no intrinsic value in what they achieve, only ever instrumental value. Yet at the end, when Dan's mother has her stroke and cannot communicate, technology, ironically, comes to their aid... there is light at the end of the tunnel.
For those of you who do not like this book, I doubt it's because you don't understand it... I suspect you dislike it because you understand it FAR TOO WELL
But I think it's more than that. Coupland speaks in a language every young person can understand, and he speaks the self-involved, annihilistic minds of young people everywhere.
But you don't have to understand the technology or agree with the views to love this beautiful book. There's a quirky love story in it - in fact the whole book is in many ways a love story and a story of friendship. You'd have to have a heart of stone not to love it.



