About the Author
Kelly Goetsch works in product management and focuses upon the technology that underpins large-scale eCommerce. Previously, Kelly served in senior level implementation roles at some of the largest eCommerce properties in the world. He has published extensively on topics including distributed computing, eCommerce application architecture, and performance tuning. He holds a M.S. in M.I.S. and a B.S. in Entrepreneurship from the University of Illinois.