Anyone in business (and if you didn't think so, music can be a business as well as just being fun), anyone has a template of how they identify the winners and losers, what to promote and what to drop. As a producer Pete is no different. Identify the talent and get some weight behind it to make it a success.
It's tough business with a huge oversupply of people who believe they are talented and just an audition away from fame and fortune. Pete explains some basic truths that you might not like to read; but then again you might be delusional about your talent. Best to find out early rather than chasing a dream that turns out to be a nightmare. In my opinion, everyone who wants to chase a career in the music business should have read a couple of books like Pete's. Pete's book is a good place to start your music business induction. Louis Walsh's book is being sold cheap now, so a copy is a no-brainer.Louis Walsh's Fast Track to Fame
Then go read some real business strategy stuff to put a commercial spin on actually earning money in the business rather than treating it as a hobby or a blast. Try Tom Peter's Brand You 50 to start you off - it's about who you are and what you are trying to achieve. Peter's is pure business material, but you'll go off target if you (or your manager) doesn't know about these tools and techniques. The Brand You 50: Reinventing Work You'll also need to learn that the music business is a business and works just like business - it's all about relationships. As the character Dickie Fox says in the film Jerry Maguire, "This business is all about relationships - no relationship - no business." That's so true of the music business. Read this Just Listen: Discover the Secret to Getting Through to Absolutely Anyone