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Popular highlights in this book
Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact.Highlighted by 3,885 Kindle readers- The study revealed that what draws us to act is not the sensation we receive from the reward itself, but the need to alleviate the craving for that reward.Highlighted by 2,820 Kindle readers
- “Take a human desire, preferably one that has been around for a really long time … Identify that desire and use modern technology to take out steps.”Highlighted by 2,787 Kindle readers
From the Publisher
Hooked: How to Build Habit-Forming Products
Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.
About the author
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
About the author
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Reviews with images
A must-read for everyone who cares about driving customer engagement.
In this book Nir Eyal provides a simple yet powerful model to help your customers form habits that connect their problems with your solutions.The Hooked model focuses on:An initial 'trigger'Which drives an 'action'Where you get a 'variable reward'Which causes an 'investment' due to reciprocationNir provides some fascinating insights into how companies have successfully adopted this model eg. Facebook, Twitter, Spotify, Tinder and case studies from The Bible App and Fitbod, where Nir tells his story of the personal benefits he got from Fitbod.Social media companies and video game makers know these tactics already, but Nir wrote this book so everyone can build products that help people do what they really want, but for the lack of good product design, don't.A must-read for everyone who cares about driving customer engagement.
Top reviews from other countries
Paul
Foundational for Viral Marketing Strategy
Reviewed in the United States on 7 February 2024
Paul
Reviewed in the United States on 7 February 2024
I found this book on Amazon and it was highly rated and referred. I loved the context of this book and speaking to the psychological aspect of 'viral' videos/products/etc. It was a little out of date but I thought it was a good read to sharpen my viral marketing skills.
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💡Here are my favorite quotes💡:
"companies must learn not only what compels users to click but also what makes them tick."
"predictable [feedback loops] don't create desire."
"the exciting juxtaposition of relevant and irrelevant, tantalizing and plain, beautiful and common, sets [the] brain's dopamine system aflutter."
"Many entrepreneurs fall into the trap of building products that are only marginally better than existing solutions."
"Your product must ultimately be useful."
"relationship triggers drive growth because people love to tell one another about a wonderful offer."
"Looking for discrepancies exposes opportunities."
"To initiate action, doing must be easier than thinking."
"How many steps does it take before users obtain the reward they come from?"
"the wave of habit-forming technologies [are] the 'cigarette of this century'..."
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💭 That last quote reminds me of the Netflix documentary - "The Social Dilemma" https://lnkd.in/gqPJYX6d - which is a must watch.
Nir did a great job explaining the parts of viral/addictive content and apps.
An excellent read and perfect for that FOUNDATIONAL understanding of building a new app/tool/anything.
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David
Amazing
Reviewed in Mexico on 15 May 2023
David
Reviewed in Mexico on 15 May 2023
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Mahsa Younesi
It studied habit formation which is very important
Reviewed in Germany on 13 February 2024
Mahsa Younesi
Reviewed in Germany on 13 February 2024
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Charles Brown
Praktische boek voor elke ondernemer!
Reviewed in the Netherlands on 17 March 2023
