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Twitter Marketing For Dummies Paperback – 18 Mar 2011

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Product details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 2nd Revised edition edition (18 Mar. 2011)
  • Language: English
  • ISBN-10: 0470930578
  • ISBN-13: 978-0470930571
  • Product Dimensions: 18.8 x 1.8 x 23.6 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Bestsellers Rank: 385,758 in Books (See Top 100 in Books)
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  • See Complete Table of Contents

Product description

From the Back Cover

100,000,000 people are tweeting. Get them talking about your product or service!

Twitter is the fastest–growing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.

  • Twitter 101 start here to learn how to sign up, create an account, write your business bio, and find people to follow

  • Planning your strategy identify your market, decide how to offer value to your customers, and craft your message

  • Making it work use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics

  • Tweet and retweet learn the secrets of getting your followers to retweet your interesting, entertaining messages

  • Content them with content humanize your tweets with quality content that develops your brand story and moves beyond selling

  • Dominate offline too improve customer service, selectively promote deals, and become a thought leader in your industry

  • Be nice make points with proper Twitter etiquette

Open the book and find:

  • How Twitter works to boost your business

  • Strategy details you should consider

  • Advice on finding your Twitter evangelists

  • Hints for writing tweets people want to read

  • How to use third–party Twitter applications

  • Twitter dos and don′ts

  • Tips on using Twitter keywords

  • Great marketing ideas from real Twitter users

Learn to:

  • Use Twitter to communicate with your customers

  • Maximize your Twitter presence with unique tools

  • Build your network and use it to spread your message

  • Measure your success

About the Author

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.



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