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Twitter Marketing For Dummies Paperback – 18 Mar 2011
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From the Back Cover
100,000,000 people are tweeting. Get them talking about your product or service!
Twitter is the fastest–growing social networking service. Now it′s at the forefront of the customer experience, where customers sell to each other. This book, fully updated with new Twitter features and capabilities, is packed with advice for getting people to spread the word about your company and its products throughout the Twitterverse.
Twitter 101 start here to learn how to sign up, create an account, write your business bio, and find people to follow
Planning your strategy identify your market, decide how to offer value to your customers, and craft your message
Making it work use tools such as HootSuite and TweetDeck to be more productive and measure your success with analytics
Tweet and retweet learn the secrets of getting your followers to retweet your interesting, entertaining messages
Content them with content humanize your tweets with quality content that develops your brand story and moves beyond selling
Dominate offline too improve customer service, selectively promote deals, and become a thought leader in your industry
Be nice make points with proper Twitter etiquette
Open the book and find:
How Twitter works to boost your business
Strategy details you should consider
Advice on finding your Twitter evangelists
Hints for writing tweets people want to read
How to use third–party Twitter applications
Twitter dos and don′ts
Tips on using Twitter keywords
Great marketing ideas from real Twitter users
Use Twitter to communicate with your customers
Maximize your Twitter presence with unique tools
Build your network and use it to spread your message
Measure your success
About the Author
Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.
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Top customer reviews
Social media is growing day by day and could eventually be the strongest form of media in the world, knocking off newspapers, radio and maybe even television. Learn about it and get involved!! Twitter seems to be the 'dark horse' of social media in the UK, with the likes of Face Book and Myspace leading the way. Twitter is different, their users are more engaging and more opinionated than those using Face Book or the other sites. Twitter (if used correctly) can help you and your business build relationships with new customers and even stronger bonds with existing clients.
Twitter Marketing for Dummies (like any For Dummies Book) with take you by the hand and lead you through one of the most challenging, yet most rewarding social media sites - TWITTER. Get this book if you are new to the whole marketing thing or even if (like me) you think you know it all. It turns out that I didn't know it all! But this book is helping me to understand it like never before. You'll use it as a key reference book that you keep going back to and picking new tips from daily.
This is a MUST BUY!
That is what I love about the Dummies range - take a few pages apply it and then wait until I am ready to master the next phase of learning.
Kyle addresses these points in an un-patronizing way and helps shed a transparent light on the confusing approaches of Twitter marketing. I have already had my marketing team incorporate some of the books fundamentals and philosophy's within your own business model.
After I had read Kyle's book, I was fully equipped with all I needed to enter this sphere of activity with confidence. I saw astonishing results on my websites stats within the first few days. Seriously good advice.
Not only a very easy to follow how-to guide, but stacks of other twitter-related tools available to make the process easy to master, I plan on keeping this book close at hand in order to glean further benefits.
Should you read this book? If you are in business of any kind, definitely!
This book is only five years old, but five years is a long time in the age of the internet and most of the step-by-step guides in here are now as good as useless, because Twitter’s interface has changed so much. Likewise, some new features have been added to the site that don’t get a mention here, and other features have been made redundant.
But that said, it’s still a well-written introduction to the world of social media marketing, and the actual concepts that Lacy espouses are still just as relevant – you’ll just have to figure out how to apply them in this new landscape, is all.
And at the end of the day, isn’t that what a book like this is about? I’m pretty sure that Lacy will be happy as long as you read it and feel inspired to do something – this isn’t a step-by-step guide on how to become a Twitter superstar, it’s just an introduction that tells you the most important things that you’re likely to need to know so that you can take what you learn, go off and do your own thing.
So there’s still a place for this book, particularly for new marketers who’ve never used Twitter before and who don’t know what the term ‘inbound marketing’ refers to. Otherwise, you might find that this book is just a little too basic.
There so so much more to tweeting and this book explains how. Worth the purchase.