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Search Engine Optimization for Dummies (For Dummies (Computers)) Paperback – 23 Apr 2004
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“…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)
“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)
From the Back Cover
Build sites search engines love, and see your business boom
Find out how to make your site pop to the top when the search is on
Search engines, search directories, search systems its enough to make you search for antacids! Well, relax this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay–per–click search engine advertising, what your site needs to lure search engines, how and where to register, and more.
The Dummies Way
- Explanations in plain English
- "Get in, get out" information
- Icons and other navigational aids
- Tear–out cheat sheet
- Top ten lists
- A dash of humor and fun
Discover how to:
- Choose powerful keywords for your pages
- Increase visibility in search engines
- Avoid penalties
- Encourage other sites to link to yours
- Track your hits
- Use pay–per–click advertising productively
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Top customer reviews
I dont normally like Dummies guides, the attempts at humor are often irrelevant and tedious, I prefer books that cut to the chase.
I was really impressed with this book, I knew a lot of the stuff already, but this book really helped consolidate what I knew, and taught me a lot more on top.
I found this book really helped me get into an "SEO Mindset" as it is so comprehensive. I now understand why I am doing things as opposed to just doing them, and have a much better overview of the subject.
I have the second edition from 2006 and was pleased to see more recently released google tools covered (which I was already using).
The author does plug a couple of paid services, but takes time to explain his motives and relationship with these companies and suggests free alternatives, thus maintaining his integrity.
I mentioned earlier that I am normally irritated by attempts at humor in Dummies books, however humor is used to make valid points in this book, as opposed to padding it out with rubbish.
The book is practical as opposed to technical and should be accessible to a broad readership.
The first few chapters cover all the "common knowledge" you can find easily with google (frames, flash, images vs text, links, keywords.....)
There is a very good chapter on content, stuff on advertising, available tools, a chapter on grey / black hat techniques and an explanation of the risks (of attempting to cheat search engines) and a lot more ........
This book is an absolute must for a beginner, and for the price well worth the money for the intermediate designer / customer.
If you are about to pay someone to build and SEO a site for you, you really want to read this, it will give you a good overview of what you are about to pay for, realistically what you can expect in terms of results, and have enough knowledge to see if the work has been done properly, or whether any work has been done at all!
Great book for someone starting out in SEO.
Its perfect for the novice user to the professional person. Just excellent!
I have a couple of other Dummies guides but this is by far the best - for the first time I read a Dummies book cover to cover, and in just two sittings.
The simple stuff, like ideal page layouts, is covered quickly so as not to be boring and the complex stuff like the Google PageRank algorithm is covered at a user friendly depth.
This is a well judged, well rounded guide covering a broad subject at an accessible depth. Recommended.
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Most recent customer reviews
It is very informative and written in such a simple way that even managers will be able to understand it - if they...Read more