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Search Engine Optimization for Dummies (For Dummies (Computers)) Paperback – 23 Apr 2004

4.6 out of 5 stars 43 customer reviews

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Product details

  • Paperback: 384 pages
  • Publisher: John Wiley & Sons (23 April 2004)
  • Language: English
  • ISBN-10: 0764567586
  • ISBN-13: 978-0764567582
  • Product Dimensions: 18.5 x 2 x 23.4 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (43 customer reviews)
  • Amazon Bestsellers Rank: 1,975,767 in Books (See Top 100 in Books)
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Review

  “…required reading for anyone with a presence on the internet…better than the rest…might be the best investment you ever make…” (ITWales.com, August 2004)

“..money well spent if you’re serious about boosting your web potential…” (4 stars…)” (Internet Works, October 2004)

From the Back Cover

Build sites search engines love, and see your business boom

Find out how to make your site pop to the top when the search is on

Search engines, search directories, search systems – it’s enough to make you search for antacids! Well, relax – this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay–per–click search engine advertising, what your site needs to lure search engines, how and where to register, and more.

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear–out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Discover how to:

  • Choose powerful keywords for your pages
  • Increase visibility in search engines
  • Avoid penalties
  • Encourage other sites to link to yours
  • Track your hits
  • Use pay–per–click advertising productively

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on 21 September 2005
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on 26 September 2006
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on 7 January 2006
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